‘Real Market Assessor’

This is a market research simulation of actual in-market launch that tests duplicating trial and post-purchase behaviour. It measures a range of parameters including:
  • Sensitization to current market behavior – for example buying cycles, brand trial, current usage patterns
  • Exposure to intended product and packaging evaluation
  • Advertising campaign exposure plus in-depth campaign evaluation
  • Brand purchase likelihood (and price evaluation)
  • Brand imagery evaluation relative to competition
  • Post trial usage evaluation, usage experience, problems, strengths 
  • Imagery evaluation repertoire (to assess usage-based image shifts)
  • Price perceptions relative to current brand(s)
  • Repeat purchase likelihood