‘Real Market Assessor’
This is a market research simulation of actual in-market launch that tests duplicating trial and post-purchase behaviour. It measures a range of parameters including:
- Sensitization to current market behavior – for example buying cycles, brand trial, current usage patterns
- Exposure to intended product and packaging evaluation
- Advertising campaign exposure plus in-depth campaign evaluation
- Brand purchase likelihood (and price evaluation)
- Brand imagery evaluation relative to competition
- Post trial usage evaluation, usage experience, problems, strengths
- Imagery evaluation repertoire (to assess usage-based image shifts)
- Price perceptions relative to current brand(s)
- Repeat purchase likelihood
