Clarity, consistency and integrity of findings

Research findings should never be complex, confusing or full of vague inferences. Instead they should offer specific directions that move decisions or actions forward leading to outcomes that can be measured and rewarded – through products sales, brand adoption, price acceptance...

Formed in 1991, Anova has steadily grown into one of Asia’s largest independent research groups. We have offices in seven strategic Asian countries – Thailand, Singapore, Hong Kong, Malaysia, Korea, Taiwan and China.

Internally well connected, Anova offices share a single vision and quality standard. Offering seamless management of projects across multiple markets we provide strong local capability that goes hand-in-hand with international research standards and global perspectives.

Our easy-to-use interpretive reports and follow-up workshops will sharpen your competitive edge.