Finding the constructs to drive your business

Anova is an Asia-wide marketing and research consultancy. We specialize in strategic research that helps clients meaningfully structure the market and identify the most powerful product and services to match appropriate consumer segments.

Clients value our straight-shooting, plain-speaking style. Adept at reading research analyses within a marketing context, we believe that research should deliver strategic insights that point to action. This is why we do not deliver reports but working papers that clearly show the likely outcomes if research findings are properly applied.

Anova strives for simplicity of research design and clarity in presenting recommendations. We deliver insights to our clients that directly translate into marketing action.